AI Insights · Timothy · January 2021
Q4 2020 Performance of Delivered Meal Kits Apps on Android in the UK
A look into the Q4 2020 trends for the top Android Delivered Meal Kits and Specialty Foods applications in the UK, revealing user engagement and download metrics. Insights provided by Sensor Tower.
As the year 2020 came to a close, the Delivered Meal Kits and Specialty Foods category saw interesting trends in the UK's Android market. Data provided by Sensor Tower offers a glimpse into the performance of the top applications in this segment during the fourth quarter.
HelloFresh: Meal Kit Delivery experienced fluctuating downloads, starting with around 6K in late September and seeing a dip to approximately 1K in mid-December before surging to over 7K at the year's end. Weekly active users began at roughly 60K, peaked at 65K in late October, and concluded the quarter with about 61K.
Vivino: Buy the Right Wine, an app for wine enthusiasts, maintained a steady download rate in early Q4, with figures hovering around 1.5K per week. However, a significant spike occurred in late November, with downloads jumping to over 5K and reaching nearly 8K in early December. Weekly active users mirrored this trend, starting at approximately 17K, peaking at nearly 30K, and ending at around 16K.
The recipe box app Gousto showed consistent download numbers, staying close to 2K weekly in the early quarter and then declining to around 667 in mid-December before rebounding to about 3.5K in the final week. Active users saw a gradual decrease from 12K to 10K over the quarter, with a slight increase to approximately 13K at the end.
Naked Wines displayed modest download activity, with the numbers fluctuating between 500 and 700 in the initial weeks, then peaking at over 1.5K in early November. The app's downloads ended the quarter at around 400. Unfortunately, no data on weekly active users were available for this application.
Lastly, the health-focused Mindful Chef saw a relatively low number of downloads at the start of the quarter, with counts under 100. However, there was a notable jump to nearly 900 downloads at the end of November and an impressive climb to over 1K by the year's end. No weekly active users data were reported for Mindful Chef.
The Q4 trends for these apps indicate varying levels of engagement and adoption among UK users on the Android platform. For more detailed insights and data, Sensor Tower remains a valuable resource for understanding app market dynamics.
